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Tag Archives: branding

The Importance of Anchor Text in Back-links

By Rob Hite

April 17, 2014

The?importance of anchor text?with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…

Incorporation of Company Branding and SEO

By Rob Hite

April 17, 2014

SEO is not an exact science. This becomes apparent when trying to incorporate both?SEO and branding?into a strategy. This process is finicky to…